Marketing (Branding, Paid Advertising and Social Media)

Responsibilities

We are looking for a marketer to grow awareness and sales for Paint Yours. You will use data to plan and execute initiatives across brand identity, social media, influencers, advertising and CRM, taking a hands-on approach.

Key responsibilities

Express a consistent brand identity across all channels
Improve website copy and visuals
Plan and manage Instagram, YouTube, TikTok and X
Plan and manage influencer campaigns
Direct Meta and Google advertising campaigns
Design CRM initiatives
Propose and implement improvements based on data analysis

Why we are hiring
One year after launch, sales continue to grow every month. Since July 2026, we have been expanding internationally, with a focus on South Korea, alongside the Japanese market. To support further growth, we are looking for a marketer who can work across channels and improve the entire journey from awareness to purchase and repeat orders.

About Midwave
Midwave operates Paint Yours, a service that turns treasured photos into one-of-a-kind painting kits. Our small team handles everything from planning and sales to customer support. We actively use AI and automation tools as we expand beyond Japan into overseas markets, with a focus on South Korea.

Requirements

Professional experience in digital marketing, ideally 2 years or more
Experience using data to plan, implement and improve marketing initiatives
Experience managing social media accounts
A hands-on approach to getting work done
The ability to communicate effectively with team members

Preferred skills and experience

Marketing experience in D2C or e-commerce
Experience planning and managing influencer campaigns
Experience running Meta and Google advertising campaigns
Experience analyzing data with GA4, BigQuery or similar tools
Experience using AI tools at work to achieve results
Experience planning and editing short-form video
Experience designing CRM and email marketing initiatives
Experience operating Shopify
Experience using design tools such as Figma, Canva and Photoshop
Business-level English and Korean

Employment terms

Employment type	Full-time
Primary location	Headquarters: EAT PLAY WORKS 3F, 5-4-16 Hiroo, Shibuya, Tokyo A 1-minute walk from Hiroo Station
Working hours	9:30–18:30 (8 working hours and a 1-hour break), 5 days per week
Compensation	JPY 300,000–450,000 per month, including a fixed allowance for 30 hours of overtime Overtime beyond 30 hours is paid separately. Compensation is determined based on experience and skills.
Salary reviews and bonuses	Salary reviews: twice a year, with a review meeting every six months Bonuses: twice a year, depending on business performance and individual evaluation
Days off and leave	Two days off each week (Saturday and Sunday), plus public holidays
Probation period	3 months Employment terms and benefits remain unchanged during the probation period.
Benefits	Full social insurance coverage Commuting expenses covered up to JPY 30,000 Paid leave No dress code Computer, monitor and other equipment provided Complimentary drinks